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Marketing Major (BS)

Curriculum Overview

The Marketing major at Windy City Community College requires 60 credit hours to complete, including core business courses, marketing-specific classes, and electives. Below is a sample course sequence:

Year 1: Foundations

Fall Semester

Overview of business concepts, including entrepreneurship, management, finance, marketing, and operations in today's global economy.

Focuses on writing clarity, structure, and argument development through essays and research-based assignments.

Covers fundamental algebraic concepts including equations, inequalities, functions, and graphing.

Introduction to essential software applications such as word processing, spreadsheets, presentations, and database management.

Introduction to marketing concepts, strategies, and consumer behavior. Covers branding, pricing, distribution, and promotional techniques.

Spring Semester

Examines psychological, social, and cultural factors that influence consumer decision-making.

Develops written and verbal communication skills for professional business environments.

Advanced writing course focusing on research, analysis, and argumentative essays.

Teaches effective speech delivery, audience engagement, and persuasive communication techniques.

Year 2: Core Business Skills

Fall Semester

Focuses on visual communication principles and design tools for marketing materials.

A specialized course based on student interest and career goals.

Introduction to management theories, leadership, decision-making, and organizational structures.

Introduction to statistical analysis for business applications, including probability, regression, and hypothesis testing.

Explores online marketing strategies, SEO, PPC, content marketing, and social media engagement.

Spring Semester

Covers advertising strategies, campaign planning, and promotional techniques for brand communication.

Explores social media platforms, engagement strategies, and analytics for brand growth.

Introduction to financial reporting, balance sheets, income statements, and cash flow analysis.

Examines workplace dynamics, motivation, team behavior, and leadership styles.

A specialized course based on student interest and career goals.

Year 3: Advanced Marketing Concepts

Fall Semester

Explores data collection, survey design, and analysis for marketing decision-making.

career

Career Opportunities

Graduates of the BAS in Business are prepared for leadership roles in various industries, including:

✔️ Marketing and Sales


✔️ Human Resources


✔️ Financial Analysis


✔️ Entrepreneurial Ventures

Get Started Today

Join the Windy City Community College Marketing Program to start building your future in marketing. Apply now or contact our admissions team for more information.