Curriculum Overview
The Marketing major at Windy City Community College requires 60 credit hours to complete, including core business courses, marketing-specific classes, and electives. Below is a sample course sequence:
Fall Semester
A specialized course based on student interest and career goals.
Covers data analysis techniques, visualization, and decision-making in business.
Focuses on building, maintaining, and positioning strong brands in competitive markets.
Examines ethical dilemmas, corporate social responsibility, and decision-making frameworks in business.
Spring Semester
Focuses on aligning messaging across multiple marketing channels for brand consistency.
Explores online business models, digital transformation, and e-commerce strategies.
Covers sales techniques, customer relationship strategies, and CRM tools.
Focuses on cost analysis, budgeting, and financial decision-making for managers.
A specialized course based on student interest and career goals.
Fall Semester
Examines global marketing strategies, cultural considerations, and international trade policies.
Students develop and propose a comprehensive marketing project plan.
Provides practical experience in a professional marketing environment.
Covers leadership theories, team dynamics, and conflict resolution.
Develops strategic marketing plans based on market analysis and business objectives.
Spring Semester
Students execute a real-world marketing campaign using strategic planning.
Covers startup development, business models, and innovative problem-solving.
Focuses on data-driven marketing decision-making using analytics tools.
Explores emerging trends and in-depth marketing concepts.
A specialized course based on student interest and career goals.
Career Opportunities
Graduates of the BAS in Business are prepared for leadership roles in various industries, including:
✔️ Marketing and Sales
✔️ Human Resources
✔️ Financial Analysis
✔️ Entrepreneurial Ventures
Get Started Today
Join the Windy City Community College Marketing Program to start building your future in marketing. Apply now or contact our admissions team for more information.