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Marketing Major (BS)

Curriculum Overview

The Marketing major at Windy City Community College requires 60 credit hours to complete, including core business courses, marketing-specific classes, and electives. Below is a sample course sequence:

Year 3: Advanced Marketing Concepts

Fall Semester

A specialized course based on student interest and career goals.

Covers data analysis techniques, visualization, and decision-making in business.

Focuses on building, maintaining, and positioning strong brands in competitive markets.

Examines ethical dilemmas, corporate social responsibility, and decision-making frameworks in business.

Spring Semester

Focuses on aligning messaging across multiple marketing channels for brand consistency.

Explores online business models, digital transformation, and e-commerce strategies.

Covers sales techniques, customer relationship strategies, and CRM tools.

Focuses on cost analysis, budgeting, and financial decision-making for managers.

A specialized course based on student interest and career goals.

Year 4: Specialization and Real-World Application

Fall Semester

Examines global marketing strategies, cultural considerations, and international trade policies.

Students develop and propose a comprehensive marketing project plan.

Provides practical experience in a professional marketing environment.

Covers leadership theories, team dynamics, and conflict resolution.

Develops strategic marketing plans based on market analysis and business objectives.

Spring Semester

Students execute a real-world marketing campaign using strategic planning.

Covers startup development, business models, and innovative problem-solving.

Focuses on data-driven marketing decision-making using analytics tools.

Explores emerging trends and in-depth marketing concepts.

A specialized course based on student interest and career goals.

career

Career Opportunities

Graduates of the BAS in Business are prepared for leadership roles in various industries, including:

✔️ Marketing and Sales


✔️ Human Resources


✔️ Financial Analysis


✔️ Entrepreneurial Ventures

Get Started Today

Join the Windy City Community College Marketing Program to start building your future in marketing. Apply now or contact our admissions team for more information.